definition of an
Does giving a whimsical name to a spirit made by a conglomerate really mean that it’s a craft product? How about if it’s bottled in limited numbers? There are certainly some large marketing firms that would like you to think so. But in many cases, what’s designated as “craft” or “artisanal” is really just a large distillery’s excess product with a fancy label on the bottle. At Shelter Point, we feel this is worth bringing to light, because we’ve gone to great lengths to be fully independent and stay committed to the authentic artisanal craft model.
What is an “authentic artisanal craft model”?
Well, as it turns out, we may well have defined it. It starts with acquiring 380 acres of fertile, oceanfront land that also happens to border a river. You then custom-build a 9,000 square-foot distillery made from stone and local timbers, appointing it with 18’ high copper stills imported from Scotland. Only then do you go about distilling spirits in small batches, using domestic grain, mountain-fed water, sea air, passion and world-class expertise. Five years hence, after it has patiently rested in Kentucky bourbon barrels, you taste it, obsess (a bit more) about it, then bottle it with a label that really does depict your property, not some artist’s fanciful depiction.